RECORDING LINK: https://www.youtube.com/watch?v=VuVYaY-lwK0

Advising the Wise. Owen and Colin will share their assessment and the associated recommendations of a study done by the Business Development Bank of Canada (BDC). This original research examined a sample from the BDC database of 28,000 medium sized Canadian firms (SMEs) and the resulting effectiveness of using an advisory board to increase their productivity & profitability.

An astounding 86% of the firms with advisory boards, when contacted, reported that the advice adopted from their boards had a significant positive impact on their company. No surprise given the measured increases in sales growth for those firms.

On conclusion of the study, BDC commented that it was puzzling to them why only 6% of Canadian SME’s use an Advisory Board, when the numbers show conclusively what a difference in bottom-line results were achieved by those firms who chose to utilize such a source of business wisdom.

Speaker(s): 

Owen Sagness, Chief Executive Associate, Owen specializes in growing revenue and profit by transforming organizations through culture and innovation. As a former chief executive and advisor, Owen brings an approach that unleashes the potential of people, products and partnerships for mid-size and enterprise level companies that need to ignite their next wave of growth.

Colin Mason, Chief Marketing Associate, Colin has built a wide-ranging and significant career in marketing and strategic management. His back-ground and experience is uniquely broad and diversified, and yet practically based with roots in sales, advertising media, agency consulting and marketing. As a former Marketing Director for Trade Centre Limited, he formed and led a central in-house marketing team to serve all Trade Centre facilities, brands and events.