Running a family business means balancing history, relationships, and long-term growth, all while keeping the business moving forward. This session is designed to help family business owners recognize the early signs of strategic drift and learn how to course-correct before small disagreements become costly setbacks. 

Whether your business feels steady or you've sensed things quietly slipping, this session will give you the clarity, tools, and confidence to realign your team and your plan.

In this session, family businesses will learn:

• Why strategic drift happens gradually, and why even successful, well-run businesses are vulnerable to it.
• Why sometimes it takes time to act or react within the family business when certain aspects of the market shift.
• What the process of rethinking your business plan every three years actually looks like, step by step.
• Why three years is the right amount of time between strategic check-ins, not too soon, not too late.
• Why family businesses, in particular, are prone to drifting from their plans, and how history and trust can make it harder to challenge the status quo.
• How to have the conversations you tend to put off, about succession, about who does what, and about where the business is really heading.

Whether you are years from transitioning or just starting to think ahead, this session will give you clarity, tools, and confidence to make informed decisions - for your business, your family, and your legacy.

Register today - the exclusive Zoom link will be emailed to you 24 hours prior to the event.

MEET YOUR PRESENTER:

Marc Zirka, Strategy Up

Marc is an experienced strategist and entrepreneur, specializing in technology and ICT. He founded Strategy Up, a 100% Canadian consulting firm in Halifax in 2014, where he helps SMEs and startups succeed. With expertise in Corporate Strategy, Marketing, Sales, Corporate Finance, and Strategic Investment, Marc brings 25 years of international experience working with companies like France Telecom, KPMG, Digicel, and more. At Strategy Up, Marc provides consulting in Strategic Planning, Change Management, and ICT, as well as offering training in Leadership, Digital Marketing, and Blockchain. He also develops digital solutions to improve SME operations through technology. Marc holds an MBA from ESA Beirut and ESCP Paris, a Bachelor’s in Marketing from the Lebanese American University, and continues his education at Harvard Business School and HEC. He volunteers on the board of the Chartered Institute of Marketing Management, and mentors entrepreneurs with Futurepreneur Canada and ISANS. He is also a lead trainer for Strategy Up Academy. Marc is the author of "Path to Employee Happiness - From Vision to Reality" a thought-provoking guide that challenges conventional HR practices and reimagines the workplace as a space where employees are valued as contributors, not just resources.